"Nowadays, the art form of Therukoothu is not being encouraged as it was in the past. Therukoothu is usually performed during temple festivals in the villages of Tamil Nadu. This is because of the popularity of cinema and other forms of entertainment. Therukoothu (Street play) was one such ethnic folk art indigenous to India. Today, in most regions of the world, many forms of folk art are no more a part of the ethnic tradition of the people and present generations are not aware of those forms of folk art. Therukoothu is the traditional art of staging street plays that reached its peak quite a while ago. There have been leading film actors like Vijay Sethupathi who were once a part of Therukoothu before entering the film industry.
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